From One Handyman to Another:

How To Start & Grow Your Own Home Service Business Today

Starting and growing a local handyman business can be a rewarding venture, offering the opportunity to provide essential services to your community while building a profitable enterprise. There’s no doubt: if I can do it, so can you.

Whether you’re just starting or looking to expand, this guide will provide you with practical strategies and unique insights to help you succeed in the home services industry. Your first client is likely right under your nose.

The photo below is a family member’s house in Garden City, Idaho. My wife’s aunt was the first person who took a chance trusting me with some simple home repairs. Getting your first job out of the way will jumpstart the whole thing.

Garden City handyman services provided by Hillside Handyman

Understanding Your Market

Before you launch your handyman business, it’s crucial to understand your local market. Research the demand for handyman services in your area using Mangool’s free keyword research tool, identify your target customers, and analyze your competition. This information will help you position your business effectively and tailor your services to meet local needs.

If your location includes Google ads for nationwide handyman franchises like Ace Handyman, Mr. Handyman or Handyman Connection, you’ll know there’s a market for your services.

Find a niche that aligns with your skills and interests. Mine was  mounting and assembling items like artwork, flat screen TVs, overhead storage racks and household furniture. If you want to make more money than electricians or plumbers, learn to tile. Specializing can help you stand out from the competition and tap into a specific segment of the market with high demand and growth potential.

Building A Solid Business Plan

First off, make a list of the services you’re going to offer. Are you fixing leaky faucets, repairing drywall, or maybe installing shelves? Whatever it is, be clear about it. This way, your customers know exactly what you can do for them, and you can avoid any misunderstandings.

Next, figure out your pricing. Look at what others in your area are charging and think about how much your time and expertise are worth. Remember, you want to be competitive, but you also need to make a living. Handyman business expert Dan Perry with Handyman Startup suggest up-front pricing as opposed to an hourly rate to maximize your profit and efficiency.

And don’t forget about your brand. Choose a business name that people will remember, design a simple logo, and keep your business cards and website looking clean and professional. Your brand should say, “I’m reliable and I do great work.”

Getting The Right License & Insurance

Make sure you’ve got all the licenses and permits you need to run your business legally. This might differ depending on where you live and what kind of work you’re doing. Some cities don’t care if a handyman is replacing ceiling fans and some might forbid it without an electrician’s license. Check with your local government or even an attorney to get the right info.

You’ll need insurance. General liability insurance is a must to cover any accidents or damages that might happen on the job. If you’re planning to hire employees, look into workers’ compensation insurance too.

Marketing Your Handyman Services

These days, obviously, you’ve got to be online. Create a professional-looking website that shows off your services and includes customer testimonials. Make it easy for people to contact you with a clear call-to-action. And don’t forget to optimize your site for local searches so folks can find you easily.

Use social media to your advantage. Post pictures of your work, share home maintenance tips, and interact with your followers. This helps build your reputation and keeps you connected with your community.

Get involved locally. Join business organizations, go to community events, and network with other local businesses. Word-of-mouth referrals are gold in this industry.

Delivering Outstanding Customer Service

Good communication is the key. Keep your clients in the loop about the progress of their projects, respond quickly to inquiries, and be honest about any potential issues or delays.

Go the extra mile to make sure your customers are happy. Pay attention to the details, clean the work area better than you found it, and follow up with clients to make sure they’re satisfied with your work. If you get into a can of worms, eat the worms because happy customers will recommend you to others.

Encourage your satisfied customers to leave reviews on your website, social media pages, and local business directories. Positive reviews build your credibility and attract new clients. Display these testimonials prominently on your home page.

Growing Your Business

As your business grows, think about adding more services, especially recurring services like home maintenance packages. Maybe learn a new skill, hire additional staff, or invest in some specialized equipment. Offering more services can help you reach a wider range of customers.

Keep improving your skills. Attend workshops, take courses, and get relevant certifications. This not only makes you better at what you do but also shows your customers that you’re serious about your business.

Stay on top of your finances. Use accounting software to track your income and expenses, create budgets, and plan for future growth. Regularly review your pricing strategy and adjust it as necessary to maintain profitability.

Keep Succeeding & Thrive

Starting and growing a handyman business requires careful planning, dedication, and a commitment to providing excellent service.

By understanding your market, building a solid business plan, getting the necessary licenses and insurance, effectively marketing your services, delivering outstanding customer service, and continuously looking for growth opportunities, you can build a successful and thriving handyman business.

Remember, the key to long-term success is not only attracting new customers but also keeping them by consistently exceeding their expectations.

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